Did you miss Part I? Find it here.
After completing Part I, we’re now broadcasting “grass in the sun,” but not quite “yoga in the park.”
Rather than adding benches or picnic baskets to saturate the park theme directly, however, we’re going to add a cityscape in the background to highlight the freeing nature of exercising outside versus inside—an implied goal of our advertisement.
The Graphic Stock library has no shortage of city skyline images, but it’s important they match the ongoing theme without adding too much industrialism.
An easy trick to aid in this is by carrying through the warmth of the sky by way of a similar, but slightly darker, gradient for the skyline—a much softer and more complementary solution than the dark brown in our stock city skyline.